Released on = February 28, 2007, 6:30 am

Press Release Author = Craig Loewenstern

Industry = Small Business

Press Release Summary = White Star Living will expanded its line of upscale electric
fireplace products to include the ClassicFlameTM brand.

Press Release Body =
New York, NY, February 28, 2007. White Star Living has expanded its line of electric
fireplace products to include the upscale ClassicFlameTM brand. "Over thirty models
of electric fireplaces and mantels from the premium ClassicFlameTM collection will
now be available on our newly redesigned website www.whitestarliving.com
," explained White Star Living\'s President, Craig
Loewenstern, "We have a design to match any furniture style or period that our
customers may want for their home, loft, apartment, or office."

With ClassicFlameTM electric fireplaces, you can install a fireplace just about
anywhere and without the hassles common to wood and gas installations.
ClassicFlameTM electric fireplaces require no venting or permits and are easily
installed simply by plugging the unit into a standard 120-volt outlet. These
fireplaces create the ultimate romantic mood with the flip of a switch.

Two of the "furniture style" electric fireplace models debuting at White Star Living
are:

The Paramount - A media center solution with classic cabinetry to house
state-of-the-art media at a user-friendly price. Modular forms allow you to create
the casual world that works for you, be it family-friendly, minimalist, or modern.
This fireplace model features a rich black espresso finish with raised side panels
and two glass doors with bronzed-finish pulls. Three shelves (two adjustable) house
audio-visual components, and back panel cut-outs provide cord management.


Biltmore - A dramatic 48-inch high mantel design inspired by the Luis XV style.
Reminiscent of turn-of-the-century American fireplaces that were handcrafted with
rich, hand-carved details and antique cherry finish, each Biltmore piece is framed
in solid black granite with a carved bead molding design that accentuates its
solidity and heft. Available with carved mirror top, sold separately.


Both models offer special features, including a 1,350-watt, 4,600-BTU electric
heater and blower with thermostatic control, dimmer control, and a realistic flame
effect with life-like logs and ember beds that are hand-carved. These units also
offer down lights, working mesh spark screens, smoked brick interior facades, and
multi-function remote controls. These fireplaces can be used with or without heat
for year round enjoyment.


Web Site = http://www.whitestarliving.com/

Contact Details = Craig Loewenstern
www.whitestarliving.com
1-866-206-7367